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CarMarquet from BackEdge Ltd is a premier, low-cost, car dealer management system for retailers of both new and used cars. Completely Internet based it provides unprecedented power and flexibility combined with amazing ease of use.
Many car dealers have found that their business is working to support the web site; CarMarquet turns that around and gives you a web site that supports your business.
How can a web site support your business if your main sales channel is still your showroom or forecourt? Simply put, it merges web site maintenance with other, non-Internet, business functions.
When you put details of a car onto a web site, the information can be used for much more: stock lists, advertising, feature sheets for display on vehicles and as customer handouts, stock control, price management, VAT reporting and profit/loss accounting.
There are so many things that a business has to do, and so much duplication of effort required to do everything right, that many are reduced to doing the minimum; always watching the clock (or calendar!), putting off jobs unitl tomorrow, scribbling notes where documents should be prepared, and ultimately, despite the best of efforts, losing customers because the extra mile was just not possible.
CarMarquet helps you to get a lot of this "static" under control, so that it runs smoothly without interrupting your core business, and enabling you to keep an eye on the ball at all times.
Many car dealers in the 21st Century have found that they absolutely must advertise on the AutoTrader web site to keep their turnover high enough to make a profit. It seems that computers are in almost every home now, and just about anyone with a computer will look for a car on AutoTrader before looking anywhere else.
AutoTrader provide a massive, searchable, online catalogue of vehicles available up and down the country. It is easy for the consumer to find the best price for the make and model they want.
Competition on price has become fierce, reducing profit margins and making it a buyers market. Dealers can depend on repeat customers for some of their business, but everyone needs new customers to grow, or even to survive. The only way to attract new customers through AutoTrader is by your low price and high stock availability. This is all good news for the consumer, with lots of choice and competition driving prices ever downwards.
What you need is something that lets you compete with the other dealers on price and availability on AutoTrader, but with less effort. And the ability to differentiate on additional customer services - better pictures, more information, improved communications.
This all helps the consumer, but what about the dealers? Squeezed for payments from AutoTrader, squeezed on price to attract the consumer, having to differentiate themselves from the masses by providing better customer service and suffering from the overheads that all this involves..
This is where CarMarquet comes in, pulling the balance back towards the dealer, allowing dealers to differentiate on more than cost. Re-use of work done lets you provide all this, and more, while your overall administration time and cost goes downwards.