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Independence is a key issue; you want to be sure things are done for your benefit, not someone elses.
With CarMarquet you have your own database, your own domain, your own email server. Nothing is shared with another client.
This means that you can be sure that nothing is going to degrade your system because someone else has a problem.
In systems where companies share resources (you can tell where the URL is something like http://www.bigcompany.com/ SmallDealer.pl? dlrid=20638& front=y), all dealers are dependent on a single database and a single system, and therefore dependent on each other.
If there is one thing we are sure you do not want, it is having your sales opporunities reduced because your competitor has a problem. Everyone has problems from time to time, but the old adage "a problem shared is a problem halved" does not sit well when it is someone elses business problems that are being halved by sharing them with you.